A family portrait of a husband, wife, and two children standing outside a red barn door.

Truth lies in the why…

“So, if your not doing it for the money, and your day job has never been busier… then why are you doing this?”

This was my wife’s question, as I spent weeks and weeks designing, testing and fabricating my own custom crash bar, and weighing the pros and cons of turning this into a home based business. After weeks of talking with friends and business acquaintances, I decided to pull the trigger. Laying in bed one night, my wife asked the most simple of questions. Why are you doing this? And the simple answer was… I wanted to be able to share this product with every ZL1 owner on the planet. Building the first 15 was great, but the demand continued after that batch was delivered, and it was clear I needed to either ramp up or pack up.

The bottom line is that I believe in my design, it’s aesthetic improvement and combined with other tested parts, a noticeable improvement in cooling, which ultimately helps us enjoy our cars more, and isn’t that what this is all about anyway?

Life is short. Work hard. Play harder.

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NEVER STOP

INNOVATING

A graphic of a silver Camaro parked outside in a parking lot with the caption "There's Always a Better Way of Doing Something, All You Need to do is Find It."